Shapiro’s Delicatessen announced today that it will open a new restaurant in The Fashion Mall at Keystone at the Crossing in mid-November 2014. The new location will be next to Tesla Motors in the Fashion Cafe.
“The new restaurant will have a selection of the specialties that Shapiro’s Delicatessen is famous for plus a new menu, Twisted Traditions, which will include several updated sandwiches and dishes that we have developed with our own special twist,” said Brian Shapiro, president of Max Shapiro, Inc. “Shapiro’s is creating a casual restaurant to meet a growing demand in our area for fresh food prepared with local ingredients that caters to the business lunch crowd as well as families looking for a great meal.”
The restaurant will have direct access from the Fashion Mall parking lot as well as an entrance inside the mall. The high level of daytime traffic was a key factor in determining a new location, Shapiro said.
“We anticipate a great demand for catering and delivery given our proximity to the large number of office buildings and businesses,” Shapiro said in a release announcing the new location. “The new restaurant reinforces Shapiro’s commitment to serving the Indianapolis metropolitan community with the high-quality, delicious Kosher-style food for which we are famous.”
The flagship downtown Indianapolis restaurant, located at 808 S. Meridian St., and the Indianapolis International Airport restaurant, located at gate B15, will continue regular operations.
Shapiro’s first opened its doors in 1905 as a grocery store selling kosher deli meats cooked on-premises. The business grew into a restaurant and delicatessen in the mid-1930s and continues to serve homemade Jewish-style delicacies, enormous sandwiches of house-cooked kosher deli meats and baked on-premises bagels, pastries and desserts. For more info, visit the Shapiro’s website. — Jolene Ketzenberger