So does anything really happen when a local business shows up on network TV?
Well, U-Relish Farm owner Cara Dafforn made sure something happened after her products were featured recently on a farmers’ market-focused episode of NBC’s Parks and Recreation. She got on the phone with Kroger and sold 300 units.
“It’s all about maximizing opportunity,” Dafforn said of her Pawnee Chickpea mix’s moment in the spotlight. “It did what it needed to do.”