Pawnee Chickpea TV appearance pays off for U-Relish

Jan 27th, 2014 | by Eat Drink Indy | News, Shop

So does anything really happen when a local business shows up on network TV?

Cara Dafforn of U-Relish Farm with her Pawnee Chickpea mix

Cara Dafforn of U-Relish Farm with her Pawnee Chickpea mix

Well, U-Relish Farm owner Cara Dafforn made sure something happened after her products were featured recently on a farmers’ market-focused episode of  NBC’s Parks and Recreation. She got on the phone with Kroger and sold 300 units.

“It’s all about maximizing opportunity,” Dafforn said of her Pawnee Chickpea mix’s moment in the spotlight. “It did what it needed to do.”

Dafforn sells her slow cooker-ready “meals in a minute” at the Indianapolis City Market. You can also find them at Pogue’s Run Grocer and Good Earth Natural Food Company.


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